Southeast Technical College Recognized Nationally for Marketing Efforts

Sioux Falls, SD (05/06/2025) — Southeast Technical College was recently recognized on a national level for its marketing efforts with two "Silver" level recognitions in the 40th Annual Educational Advertising Awards (EduAD), the largest educational advertising awards competition in the country. STC earned recognition for its 2024-25 Viewbook and its Integrated Marketing Campaign for Enrollment.

"We are thrilled to be recognized on a national level," said STC President Cory Clasemann. "This year, the EduAD Awards received more than 2,000 entries from over 1,000 colleges, universities and secondary schools, representing all 50 states and numerous foreign countries, so it is quite an honor to receive not one, but two recognitions."

Judges for the awards consisted of a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals.

These recognitions reflect Southeast Tech's ongoing commitment to clear, compelling communication that connects with prospective students and supports informed decision-making. The viewbook serves as an introduction to STC's career-focused programs, industry partnerships and hands-on learning opportunities while the integrated marketing campaign strategically leverages digital and traditional media to reach students where they are, sharing powerful stories of alumni achievement, faculty expertise, and the value of a Southeast Tech education.

Both pieces play a key role in STC's overall enrollment strategy, guiding students from awareness, to application, to registration, and helping them envision a future shaped by real-world success.

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